Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising strategies are there are products to advertise, and each ...

Investing time and resources in a social media strategy is only a smart move if you have a well-defined approach. Too many marketers make the mistake of trying to talk to everyone in every social ...

The combination of specificity, awareness and inclusion give people the power to speak about and live your strategy. Underneath your office, there is a long, dimly lit hallway that no one uses. If you ...

Over the past decade, it has become popular to invoke the term “strategy” in global health. For many NGOs operating in developing world contexts, strategy is synonymous with “vision.” For others, ...

Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

For storage giant EMC, the push is on to define its software-defined storage strategy while ensuring the company minimizes the potential impact on its existing storage technology business. Amitabh ...

It doesn't matter how good your products or services are if nobody buys what you're selling. A sales strategy is a detailed plan for boosting sales revenue. It takes serious thought and planning to ...