Small-business owners who want to create strategic marketing plans that complement future expansion plans often look to digital marketing mediums as well as direct marketing.

Direct Marketing Execution, Planning and Strategy. Direct marketing connects your company and its products or services to your target consumers through media that invite an immediate response to ...

Strategic marketing is the backbone of any successful business. Learn more & explore the ways you can improve your marketing strategy today.

As a B2B marketer, you've experienced how the complexities of your direct marketing strategy have increased. Check these 3 ways to optimize for B2B direct marketing.

IWCO Direct announced Jamie Veltri has joined the marketing services team as vice president of marketing strategy. Veltri has more than 20 years of experience in strategic analysis and ...

At a time when consumers are bombarded with digital communications, direct mail can be a powerful way to stand out and connect with your business's target audience.

Polaris Direct, a high-volume direct marketing services and printing company based in Hooksett, NH, announced that Courtney Hoppe has joined its Strategic Marketing Services (SMS) team as Account ...

When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

An effective direct-to-patient marketing strategy stems from an understanding of three key factors: a surgery center's strengths, the surrounding patient market, and the tools a center can use to ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

Greg Helton has joined Direct Connection, a creative, full-service marketing firm based in La Verne, as the new Senior Strategic Account Manager. Helton, with over 20 years of expertise in non-profit ...