In 1997, Steve Jobs returned as CEO of Apple. The "Think Different" slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...

Apple's 1997 "Think Different" ad campaign was one of the major turning points in the company's history, a message to the world that Steve Jobs and his innovative vision had returned to Apple ...

In a recent profile in the Wall Street Journal, Cook talked about how Jobs had influenced his leadership. On the day of his ...

She was also Steve Jobs' publicist. The first and I think foremost way is that it was ... he operated and it actually applies to a number of different ways that Steve behaved.

Apple CEO Tim Cook particularly valued one “brilliant” lesson from Steve Jobs: A great leader excels at being able to change ...

And we say creativity is not something you are. It's not something you can be. It's something you can participate in. And if ...

"The person that I think most of, that I was fortunate enough to have observed very closely, is Steve ... 2023. Jobs, Iger ...

Brian made a lot of waves earlier this year when he started talking about something called “founder mode” — or at least, when ...

Jobs was convinced by what Esslinger admits was a "pretty radical" approach. After an initial period of difficulty, it was accepted by the company. "I think the connection between Steve and Japan ...

Me, little Errol had a different idea ... involved and in marketing Apple products. To think of him as a hands-off CEO, not so much. Steve Jobs hired Errol Morris after his 2002 Oscars short ...

Investors may love Apple's plan to reduce its massive cash balance to $0, but what would Steve Jobs think? Given how Jobs ... Apple's a much different company than when Jobs returned to it But ...