Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...
Todd Soloway and Bryan Mohler discuss and analyze the decade-old dispute involving the stewardship of a historic hotel in ...
In terms of Element’s brand positioning, all three of Starwood’s select service brands are aligned with three other Starwood full-service brands. Four Points shares Sheraton Hotels’ business ...