Social media marketing was born in the mid-2000s with the rise of platforms such as MySpace, Facebook and Twitter, but did not start hitting its stride until Facebook introduced "Facebook Flyers ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Nothing like a nice Greggs sausage roll as a workday snack. But how do you elevate that to social media marketing influence status?

Every company or website should be social media marketing. It's a great way to build a loyal customer base, & communicate with them directly.

Duolingo’s Brilliant Social Media Marketing Move A lesson in how any business can stay agile using trends, marketing and technology.

The Ministry of Manpower (MOM) has appointed creative agency Bread Butter Bacon to manage its social media communications ...

Tesla has turned to using ‘edgy’ social media marketing amid a brand damage crisis caused by CEO Elon Musk. Tesla famously didn’t use advertising until it started dabbling in it in 2023 ...

Posting and following social media accounts for personal pleasure isn’t for everyone, but for businesses, it’s a must.

Nobody watches social media to find the babbling bozos of their dreams. Bear in mind also that these corporate guys also can’t read their own marketing figures.