Leading social media experts reveal how businesses can unlock the true potential of analytics to drive growth and engagement. In an in-depth survey, we asked digital strategists, data scientists ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

The buzz surrounding DeepSeek intensified following its launch on January 20, with discussions comparing its advancements to ...

W2O has chalked up its fifth acquisition in less than a year with a deal to buy healthcare social media analytics company Symplur. It’s a move that will give the healthcare comms agency access ...

When is the best time to post on social media? Unmetric, an AI-powered social media analytics platform, reviewed social media posts from 100 US-based brands over a five-week period, then compiled the ...

In the fast-evolving digital landscape, leveraging customer data to derive actionable insights has become a cornerstone of ...

Marketing Analytics, Social Media Analytics and Enterprise Systems Analytics. The master’s program offers three degree options for students: In addition to descriptive, prescriptive and predictive ...

In a rapidly evolving digital landscape, social media has transformed from a simple communication tool to a critical platform for business, branding, and career development.

Threads has rolled out native post scheduling and detailed post analytics features, allowing users to plan and track content ...

Analytics from the social media platform X indicated that the posts collectively garnered over 100,000 views before being taken down.