Ads on social media are exceptionally good at getting us to click “buy” “In the past, we’ve studied social media ads as if they’re just like a billboard or a print magazine ad when they ...

Social Media Marketing - Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

If brand dollars are increasingly flowing to native social media ads on Instagram, Facebook, Twitter and LinkedIn, why not bring those ad formats to digital media companies? Bloomberg Media just ...

Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential ...

Understand your audience personas and craft a social advertising campaign on any platform with this essential guide.

Perception of social advertising has mostly stagnated or declined in the past year, according to a study commissioned by social media management platform Sprout Social. Two-fifths (39%) of survey ...

With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?

Social media continues to be the main platform on which many brands and companies advertise. However, with the rise of TikTok, there has been a major shakeup in advertising performance across the ...

While the upcoming Super Bowl ads are continuing to generate as much buzz as the game itself – even if Planters wisely opted to put its Mr. Peanut campaign on hold following the tragic death of ...

Social media sites already offer free advertising in the form of tweets and Facebook posts, but these tools can only take your brand so far. The next step involves paying for social media ads, and ...

What to know before purchasing bras from social media ads The Good Housekeeping Institute tests bras from four popular social media bra companies.

In a move to end the chaos in the field of celebrity and social media influencer advertisements, the Ministry of Information ...