Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

Granville Sentinel columnist Jeff Gill explains what we've learned over the years about wildfires and how that information ...

Smokey Bear made his first appearance on a wildfire ... “From a young age, as a kid, I remember thinking about ‘Only you can prevent wildfires,’” Smith said. But that wasn’t always ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

You can learn more about who can prevent forest fires at the new Smokey Bear exhibit at four Forest Preserve District of Will County visitor centers.

it is now very important to wake up iconic messengers such as Smokey the Bear, to remind each of us that progress is personal and: “Only you can prevent forest fires.” Human-centered media ...

You may have noticed that Smokey Bear has changed his tagline ... Many of us grew up with Smokey saying, “Remember, only you can prevent forest fires.” In recent years, it has been said ...