But in the last 20 years, Smokey’s celebrity — and credibility — has taken a hit with some scientists suggesting the bear’s anti-forest fire message has caused ecological change and ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944 ... was rightly discontinued in 1978. The fire suppression policy is sometimes ...

For 80 years, the US Forest Service has used the story of Smokey Bear to help teach fire prevention, and a host of children ...