In this insightful podcast episode, we delve into the powerful strategy of using the sort_by=best-selling feature to boost ...

Shopify is announcing new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting. Basically, it allows ...

As a small store, offering discounts every day might not be a cost-effective marketing strategy for Shopify. But you can use your email list to advertise seasonal sales and promote discounted items.

Shopify Plots Amazon Affiliate Marketing Attack Shopify is planning to launch its own affiliate marketing program, linking up small businesses with big publishers.

The e-commerce platform is entering a multi-year partnership with e-commerce marketing technology provider Yotpo. Supported by a strategic investment in Yotpo by Shopify, the platform partnership ...

The tool will let merchants create, run and track email marketing campaigns natively inside Shopify Marketing.

Shopify has entered the email marketing game — launching Shopify Email — in a move that could make life easier for small Australian e-commerce businesses.

Shopify has quietly become the one-stop shop for direct-to-consumer brands and is rolling out marketing tools to compete with Amazon.

With Black Friday, Small Business Saturday, and Cyber Monday, many shoppers will be visiting a different sort of “store” this year. Shopify, the all-in-one eCommerce platform, now powers over ...

Shopify’s chief marketing officer Jeff Weiser has found himself a victim of a major restructuring of the e-commerce giant's marketing functions to bring it closer with the product division.