Facebook is prioritizing e-commerce. Keeping more sales within the Facebook ecosystem could have negative consequences for Shopify. The effects of Apple's ad-targeting transparency initiative are ...

Take advantage of your larger audience and funnel your Facebook audience to your Shopify store with an integrated ad campaign. Here's how.

Customers use Shop Pay to store and autofill their credit card and billing information for a quicker checkout process on Shopify online stores.

Shop Pay is another feature and will be available on Facebook and Google in the United States. Of note, it will be available to all merchants even if they do not use Shopify’s on-line store.

Facebook is extending the availability of Facebook Pay to US Shopify merchants in August.

Zuckerberg noted that Facebook tried to build a complete end-to-end product, but ran into several issues it couldn’t (yet) handle, so (for now) it will partner with these companies, namely Shopify.

An exec at Facebook-parent Meta said the company was prioritizing shopping on Facebook and Instagram, potentially competing with 'frenemy' Shopify.