Billionaire superstar and business woman, Rihanna, recently signed Shelomi Sanders, the daughter of Deion Sanders, to a name, ...

Manning’s NIL value is fueled by his family’s legendary name, early flashes of brilliance, and lucrative deals with brands ... on and off the field. Shedeur Sanders’ fall from the top ...

Will Howard, a standout in NCAA football, has made headlines by announcing a groundbreaking NIL (Name, Image, and Likeness) ...

Shedeur Sanders, valued at $6.5 million in NIL deals by On3, made a bold statement about staying true to himself as he prepares for the NFL. During an interview with Overtime shared on Instagram ...

The emergence of name, image and likeness (NIL) deals have forever changed the landscape of collegiate and high school ...

Over the weekend, Lewis landed his first NIL deal with Fanstake ... image and likeness deals. Julian Lewis spends time with Shedeur Sanders during Bowl week A trend for the Colorado Buffaloes ...

Texas quarterback Arch Manning has surpassed Colorado Buffaloes' Shedeur Sanders as ... Bowl Manning’s NIL value has surged thanks to high-profile partnerships, including deals with Panini ...

Following the implementation of a new rule allowing college athletes to profit from their name, image, and likeness the landscape has changed forever.

The Tennessee Titans have their choice at the cream of the crop with the No. 1 pick in April, and there's a fairly decent chance it will be Colorado star quarterback Shedeur Sanders. That's who ...

Deion Sanders criticized after Colorado's Alamo ... In the age of transfer portals and lucrative NIL deals, patience is a rare virtue among elite athletes. Offensive coordinator Pat Shurmur ...

Shedeur Sanders: A Legacy of Excellence Sanders’ NIL valuation skyrocketed during ... Off the field, endorsement deals with Nike, Gatorade, and Mercedes-Benz highlighted his marketability ...