Selling ads on a CPM basis is advantageous to website owners as you can then guarantee some revenue. It makes sense to sell ads on a CPM.

Apple has started directly selling ads shown in the Apple News app, according to Axios. The report said that Apple News publishers will receive a ...

CPD deals are great for branding - for you when your site is small, for advertisers when your site is large. Selling ads on a CPD basis makes sense for ...