Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.

(Ad) Search engine marketing (SEM) can be difficult to master. In this article, we analyze 5 Google Ads and Bing Ads and discuss why they're successful.

TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads.

How can marketers use offline ads to drive brand and product searches? In this post I’ll look at some examples, stats and suggested best practices. Using TV and other offline ads to drive search ...

Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent.

Microsoft Advertising has announced a new responsive ad format, called multimedia ads. The ads will combine advertisers’ images, headlines and descriptions using machine learning to create ...

Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively.

Google’s search engine inundates users with hidden ads and prioritizes major brands over quality sources — with less than half the results that it spits out meeting the needs of the intended ...

Google has updated the client libraries and code examples for the new Google Ads API version 12, which was released a couple of weeks ago.

Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.