Toyota launched the Scion brand just after the new millennium with a specific goal in mind. Why did Toyota make this move, and what happened to the brand?

Scion—with the same vehicle platform (it also supports Toyota’s Japanese-market bB and ist) and powertrain—hopes to attract buyers who saw the Echo and said, "Thanks, try again." ...

First, meet the bean. It is the Toyota Ist in Japan and the Scion xA in America, where it leads the freshly printed Scion catalog with a base sticker of just $12,965 on five-speed manual models ...

List of production and discontinued SCION models with full specs reference and photo galleries.

For more than a decade, Toyota's Scion brand has attempted to attract young buyers who might not have otherwise considered a Toyota-branded car. From the original, charming xA boxy hatch to the ...

Toyota has announced that it is pulling the plug on Scion, its offshoot car brand aimed at younger drivers. Scion, which started in 2003, has seen lagging sales, with a mere 56,167 cars sold last ...

Toyota Motor Co. said Wednesday it will kill its youth-oriented Scion brand, ending a 13-year experiment that attracted new customers but ultimately drained resources from the parent company ...

This August Toyota is killing Scion, its 13-year-old attempt at luring young people to then-staid Toyota.

TOKYO - Toyota Motor Corp. will launch its North American youth channel, Scion, with small, funky cars from its existing Japan-market lineup. The cars will be inexpensive, both because Japan sales ...

Scion, Toyota's so-called "youth brand" is being shuttered, but many of its models will live to sell another day, albeit with Toyota badging. Here's why that's probably great for sales.

Toyota launched the Scion brand just after the new millennium with a specific goal in mind. Why did Toyota make this move, and what happened to the brand?