But the Save Tab Soda organizing committee is undeterred. “We’re in it for the long haul,” says vice president Jenny Boyter, a 64-year-old retired high school principal from Atlanta.

In October 2020, the moment Trish Priest had been dreading arrived: Tab, the decades-old diet drink, was being killed off by parent company Coca-Cola.

Tab Fans Organize to Bring Back the Discontinued Diet Soda. After Coca-Cola discontinued Tab in 2020, a group of devoted customers formed the SaveTabSoda Committee to save their favorite beverage ...

Indeed, Burbach, the organizer of the Save Tab committee, was the youngest person who came to World of Coke that day. Most folks were in their 50s and 60s. Credit: Coca-Cola ...

In 2020, Coca-Cola announced that it would cease production of the once-popular diet soda — the SaveTabSoda Committee is raising money to change their minds.

Coca-Cola Co. is canning Tab. The soda giant’s first diet cola was a pop-culture icon in the 1970s and early ’80s, then faded after the launch of Diet Coke.