Halal personal care brand SAFI has launched its "Serlah seri diri" ('Unleash your inner shine') campaign, which leverages artificial intelligence (AI) technology to personalise engagement.

The Libyan United Beverage Bottling Company (LUBBC) is expanding its alliance with Swiss packaging company SIG as it aims to ...

Libya: Libyan United Beverage Bottling Company (LUBBC), a leading force in the Libyan beverage market, is expanding the strategic partnership with SIG. The collaboration is set to boost LUBBC's ...

[Peter Ochieng, Standard] An infectious smile and simple haircut, capped with a dark beautiful complexion, have become Mali Safi hitmaker Millicent Jerotich's trademark. By now, Jerotich is not an ...

"The success of the Safi brand in Libya over the past few months has been remarkable, thanks to the cooperation between the SIG and LUBBC teams. We are excited to build on this partnership and ...