A slogan in the marketing world typically is a short, catchy phrase that tries to convey the benefits potential customers can expect when choosing a company’s product or service. Ideally, the slogan ...

The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, ...

I’m a fan of clever, or corny, business road signs. Usually. But there’s a dentist office near home that irks me. One of their rotating messages reads: “Safety first. Who are we kidding? Coffee first.

Question: Who writes those sayings on the highway message boards? Some are quite clever. Answer: The person behind the public safety slogans is Jon Riemann, communication manager for the Wisconsin ...