Italian officials opened an investigation into Shein, saying the online fast-fashion giant might be making misleading claims about the sustainability of the clothing it sells.

The investigation will look into whether the e-tail giant's website is making claims that could be misleading consumers about its sustainability efforts.

Italy's antitrust agency is investigating Dublin-based Infinite Styles Services, which manages Shein's Italian website, for potentially misleading environmental claims. The inquiry scrutinizes Shein's 'evoluSHEIN' collection and its sustainability statements,

Under European Union anti-greenwashing regulations that came into force this year, companies are banned from making vague environmental claims about their products.

The country’s independent competition authority said in a statement that the greenwashing probe would focus on Infinite Styles Serves Co. Limited, a Dublin-based company that does business as Shein and operates the online retailer’s website and app.

The Italian Competition Authority, AGCM, has initiated an investigation into Infinite Styles Services, the operator of the Italian Shein website, over allegations of misleading advertising. The probe focuses on the company's environmental claims,