The iconic Rose Bowl stadium in Pasadena is gearing up for a major transformation to enhance guest experience, including upgraded seating and the installation of one of the nation’s largest ...

The Rose Bowl Stadium is known for its traditions and moments but even the historic venue has to be renovated to help reaffirm its place as a top-end destination in Southern California.

Under the revamped College Football Playoff system, the Rose Bowl will serve as a venue for a CFP quarterfinal matchup. The game is played at Rose Bowl Stadium in Pasadena, California.