Roku, the pioneer of streaming on TV, passed 90 million streaming households in the first week of January, a milestone, it said, as streaming becomes the leading way to watch television. That’s up from 85.

Roku, the #1 selling TV OS in the U.S., Canada, and Mexico*, has surpassed 90 million streaming households in the first week of January 2025**, a significant milestone as streaming becomes the leading way to watch TV.

The company is not revealing monthly active users for its Roku Channel streaming service, but Nielsen data has good news for it there, too. The continued dominance of Roku as a streaming device manufacturer is impressive.

Roku today annnounced what it terms “a significant milestone,” surpassing 90 million streaming households worldwide in the first week of January. Roku is the largest TV OS in North America and is in nearly half of all U.