"This starts with our logo, which, while simple ... alongside our longtime partner Roger Federer and Sesame Street's Elmo-a beloved icon we've also been working with on our next run campaign ...

Roger Federer’s flagship lifestyle shoe is now ... But it’s not exactly de-branded, either. The On logo is now no longer embossed and is much larger compared to the previous generation.

Roger Federer has released a cheeky new advert to ... character Elmo as they discuss some confusion created by the On logo.

The racket Roger Federer used during his iconic French Open ... and features the Wilson manufacturer logo and 16x19 string pattern. The white handle grip shows stains, confirming its use ...