Can millennials be wooed back to snacking on raisins? Sun-Maid, America’s number-one dried-grape brand, has ambitious plans to reignite their interest. (Hint: sour raisins.) So it comes at no surprise ...

Remember eating raisins from those little red boxes? If not, Sun-Maid is determined to jog your memory. For the first time in over ten years, the company is marketing its raisins, in hopes of striking ...

Sun-Maid Raisins is easily one of the most recognizable brands in the United States. But even the company’s iconic red bonnet-wearing farm girl hasn’t been enough to keep this century-old cooperative ...

Millennials just weren’t eating raisins. So Sun-Maid, the century-old company with the iconic little red raisin boxes, hired someone to convince them that they should. At 38, Harry Overly was decades ...

Hear the story of Sun-Maid’s changes on our podcast Problem Solvers. Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapes-­carrying ...

Sun-Maid Raisins is one of the most recognizable brands in the United States. But its bonnet-wearing farm girl hasn’t kept this century-old cooperative from losing touch with consumers, especially ...