In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Disha Patel’s fintech leadership blends market strategy, product innovation, and AI-driven tools for self-employed users.

The women- and minority-owned businesses will receive one year of free rent as vendors at the Downtown Boston marketplace.

Using your market research, determine what customers are likely to pay for your product. You might sell your product at a higher price than the competition to create a perception of superior value.

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

Capital structure and product‐market competition: Empirical evidence from the supermarket industry. American Economic Review 85:415–35. ———. 1995b. Do LBO supermarkets charge more? ... Capital ...