Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

The companies that stay close to their customers, move quickly and continue to evolve their product at pace stay relevant and ...

Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms To Decentralize?" Harvard Business School Working Paper, No. 10-052, January 2010. (forthcoming in: ...

Answer questions such as: A quick and easy way to compare your product or service with similar ones on the market is to make a competition grid. Down the left side of a piece of paper, write the ...

product positioning, and beyond. No business operates in a vacuum, and every marketing team must have a solid understanding of the marketing environment in order to win. Ellie Mirman is CMO at Crayon, ...

Brand marketing and new product development have radically changed from the ... have not been as "disruptive" as they were in the past—and they lack real competitive advantages. Among the reasons for ...

while they certainly produce competitive products, they out-market their rivals. If you expect your business to grow to any size, you'll have to become an effective marketer, advertiser and ...

If this latter explanation is correct, international trade can affect wages by influencing product market competition and the profitability of firms. Depending on the nature of wage bargaining, import ...