When product market competition is greater, companies choose to accelerate their patent disclosures, according to a study recently published in The Accounting Review.

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product. Whether you're entering a new market, launching a new product or repositioning ...

Launching a disruptive new product into an existing competitive space is exactly like that. It’s the daunting proposition of removing pain that everyone has but no one realizes they have it.

Product-market fit is the product's alignment with a well-defined market that has a ... but even this gold standard for customer experience may not last long in a world of neck-and-neck competition.

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the ...

Join us for an in-depth discussion of the best practices being used by top product marketing, competitive analysis, and growth teams—to gain a competitive advantage in an ever-changing world. You'll ...

Does greater product market competition improve external competitiveness and growth? This paper examines this question by using country-and firm-level data for a sample of 39 sub-Saharan African ...