40 years ago, Pirelli assembled a bunch of cars in a giant P logo on the straight at Monza. The photoshoot yielded a television commercial. And it was the first to spawn a “making of” video to follow.

MILAN, Italy — Pirelli & C. S.p.A. has invested heavily in the past several years to incorporate sustainable materials — bio-based and recycled origin — into its tire manufacturing process, and now it ...

The tire will feature the FSC™ marking along with the distinctive logo identifying Pirelli tires made with more than 50% bio-based and recycled materials, as verified by the third-party certification ...

The Pirelli logo will appear on the foils and rudder of the AC40 and AC75 ahead of the 38th America’s Cup The foils and rudder of the AC75 were also developed with Pirelli’s technological contribution ...