personalization still evokes the era of "mass personalization" mail pieces where the only personal element was your name, usually misspelled. personalization invokes a potential invasion of privacy or ...

Is personalization dead? Gartner made that claim. The truth is that brands struggle with personalization, but there is also progress on how to get it done. Here's what my latest round of interviews ...

From Spotify to Netflix and Amazon, we’re surrounded by extreme personalization every day. Consumers have come to expect that same level of personalization from companies of all sizes. Investing in ...

Personalization is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth. For others, it’s a set ...

FOSTER CITY, Calif.--(BUSINESS WIRE)--Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across ...