Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion ...

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, ...

According to a new report by Tinuiti, there was a 9% increase in ad spending on Google search in Q1 2025, mostly because of a ...

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters ...

Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, ...

Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.

Businesses globally, including India, are leveraging AI tools to enhance search performance and increase revenues. Google ...

Headlines are compatible (and required) for most ad types in Google Ads: Search, Display, Demand Gen, Video, Performance Max, App. Sitelinks, however, are only compatible with Search and Video ...

The search advertising segment brought in $50.7 billion, up 9.8% from $46.16 billion in Q1 2024. YouTube’s ad revenue climbed ...

LONDON, April 14, 2025 /PRNewswire/ -- Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX ...

Brooke Furniss, founder of BZ Consultants Group joins us once again to discuss the latest Google updates, including changes to P-Max campaigns ...