We sent our man Alex Reid to the home of Panini stickers to find out why the primitive ritual of tearing open a packet of ...

Key to getting a foothold in the UK was a tie-up with Shoot magazine which saw one of the country's first Panini-branded albums, Football 78, included free along with a small number of stickers.

and you wouldn't be the only one. We've been collecting, swapping and completing Panini's football sticker albums for almost 50 years. But this year's Euro 2024 books are set to look a bit ...