Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

NORMAN — The Oklahoma Sooners and Fanatics, the global leader for licensed sports merchandise, have partnered to open The Sooner Shop, the flagship retail store for OU Athletics, located on the ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Oklahoma announced a significant update to its name, image and likeness (NIL) operations on Tuesday. The Sooners announced ...

OU's official store, The Sooner Shop, will be open from 10 a.m. to 5 p.m. the day of the event. The Sooner Shop is located on the bottom level of the Asp Avenue Parking Facility, ...

NORMAN, Okla. — The Sooner Shop on the west side of Gaylord Family-Oklahoma Memorial Stadium is set to open to the public at 9 a.m. CT Friday under the Sooners’ partnership with Fanatics, the ...

The Sooner Schooner, OU’s famous Conestoga wagon pulled by horses Boomer and Sooner, has been making a tour through the other 15 Southeastern Conference cities since March.