Strong brands are designed to evoke emotional connections between brand and consumer. That’s why brand owners are eager to ...

In 2024, the advertising landscape continued to evolve, fuelled by creativity, nostalgia, and social media’s unmatched ability to amplify stories. From reviving iconic characters and movie casts ...

as a powerful example of nostalgia marketing. The campaign, inspired by ’80s videogames, captures a time before “overpriced fast food.” He notes how nostalgia can be an effective way of connecting ...