The new deal features a bigger emphasis on youth programs and a global expansion of the game. The National Basketball ...

Together, the NBA, WNBA, NBA G League and Nike will continue to expand basketball for the next generation by: Introducing programs and resources to make best-in-class youth basketball accessible ...

Isaiah Birdsong is making a name for himself in the basketball community and is in position to make an impressive freshman ...

And existing programs, including the Nike Elite Youth Basketball League (EYBL), Jr. NBA, Basketball Without Borders (BWB) and Her Time to Play will continue to be supported and expanded.

Nike has been the NBA’s global merchandise partner since the start of the 2017-18 season, after they struck a deal in 2015 to ...

Together, the NBA, WNBA, NBA G League and Nike will continue to expand basketball for the next generation by: Introducing programs and resources to make best-in-class youth basketball accessible ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with ...

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Associate Partner We team up with youth basketball leagues throughout the Mid-South to help enhance the participants’ overall experience through various benefits. League pricing and packages may ...

“Coach (Hubert) Davis has been great.” Denis, who averaged 14 points, 4.0 rebounds and 2.4 assists a game this summer in the ...