The Nike Kobe 9 Elite Low "Beethoven," one of the most popular Kobe Bryant sneaker designs, is set to make its long-awaited ...

With the key NBA renewal, Nike maintains its dominance in the US sports market as it also serves as the official uniform ...

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Isaiah Denis, who is rated as the No. 47 player in his class and a four-star recruit, announced his commitment to UNC on ...

She played AAU basketball for Cy Fair Elite, which won the Nike national championship this year. She's listed as a point ...

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.

With skills ranging from lockdown defense to sharpshooting, these 10 college players are poised to become the next NBA pros.

On Saturday afternoon, class of 2025 point guard Acaden Lewis committed to Pope and the UK basketball program. Lewis — a ...

He might’ve gone to a bigger program to start his college career had it not been for the COVID-19 pandemic leading to the ...

Isaiah Denis is staying in the Tar Heel State to play college basketball. Denis set off an eruption of cheers inside the ...

JuJu Watkins signed an extension of her Nike shoe deal just before a season in which USC women’s basketball is expected to make the Women’s Final Four.

Watkins’ and Bueckers’ play, storylines and celebrity, as well as USC and UConn’s December meeting (a rematch of last ...