Branding will connect Nickelodeon, Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin) and TeenNick (formerly the N), all of which will use similar-looking lower-case logos.

Nick Jr., with the new catchphrase "The Smart Place To Play," said on its official website: "Nick Jr. has a brand-new look that brings to life an exciting, interactive world that's as bold ...