Branding will connect Nickelodeon, Nick at Nite, Nicktoons, Nick Jr. (formerly Noggin) and TeenNick (formerly the N), all of which will use similar-looking lower-case logos.

Nick Jr., with the new catchphrase "The Smart Place To Play," said on its official website: "Nick Jr. has a brand-new look that brings to life an exciting, interactive world that's as bold ...

My Nick Jr. promises to offer a similar level of control, but we’ll have to see if it’s something that really takes off or is just another weak effort from a shrinking industry.

The target for Nick Jr. is moms and/or dads with kids 0-11, although the editorial focus seems to be on parents of preschoolers and young school-age children (say, 3-7). The median age for the ...