But Liverpool have accused New Balance of not being “genuine” with promises of what it can deliver. Daniel Oudkerk QC, for New Balance, was the first to outline his side's position.

New Balance have never managed to distribute Liverpool kit into more than 3,000 stores globally. The company have around 600 shops of their own with a further 3,500 franchise stores but many of ...

New Balance and Liverpool Football Club on Friday unveiled a new set of jerseys the Brighton athletic company designed for the team under a new sponsorship deal. Skip to main content.

Liverpool are in the final year of their current deal with New Balance, worth £45 million per year. Nike have offered the Champions League winners £70 million per year to sign with them, and a ...

Liverpool confirmed the club-record signing of Florian Wirtz last Friday, with the 22-year-old playmaker arriving last week ...

Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance. The club will switch to current brand Warrior's parent company ...

However, The Athletic can exclusively reveal that New Balance are desperately trying to stop Liverpool from cutting their ties and linking up with Nike instead. The current suppliers are adamant ...

An email from a New Balance executive highlighted the Chinese market as Liverpool's "biggest problem", the High Court was told. Liverpool and the Boston-based sports brand are contesting a trial ...

Credit LeBron James with an assist for Liverpool Football Club, which prevailed in a multimillion-dollar lawsuit brought by Boston-based New Balance over lucrative worldwide merchandising rights ...