This is an updated writing workshop handout from one of the workshops I first presented in the 1990s, about using story elements. An earlier version of this handout was posted on the No Train, No Gain ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...