Honey has enjoyed widespread promotion from high-profile YouTubers such as Jimmy “MrBeast” Donaldson, Marques “MKBHD” Brownlee, and Linus Sebastian of Linus Tech Tips.

True to his word, Mr. Beast, whose real name is Jimmy Donaldson, did eventually appear in a Super Bowl commercial to highlight women in football.

Honey, a popular browser extension owned by PayPal, is the target of one YouTuber's investigation that was widely shared over the weekend—over 6 million views in just two days.

What is Honey? Honey, a browser extension that helps users find and apply coupon codes during online shopping, was acquired by PayPal in 2020 for approximately $4 billion.