According to Yahoo’s vice president and industry lead for entertainment, mobile app install ads are key for building an audience.

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

Google announced this morning the launch of a pilot program which will allow mobile application developers the ability to advertise their apps directly within the Google Play store. These ads ...

Facebook is sprucing up its mobile app install ads by adding more customizable actions for developers as it seeks to boost user engagement and discovery. Starting today, developers can take ...

Mobile Advertising 2024 Mobile Advertising 2024 Dublin, July 12, 2024 (GLOBE NEWSWIRE) -- The "Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share" report has been added to ...

AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to ...

Microsoft is putting more ads into the Outlook app on Android and iOS. Users can avoid ads with the Focused inbox feature, but it has mixed results.

The app-install ad has become a cornerstone of mobile advertising, and it is here to stay.

Before publicly launching the mobile app ad product, App.io worked with a few early clients to test the technology, and has now seen over 200,000 impressions of its interactive ad units.

When you’re trying to build up a rich store of customer data, mobile is one of the most powerful resources you have at your disposal. Just ask Starbucks, which referred to mobile and digital as ...

According to Yahoo’s vice president and industry lead for entertainment, mobile app install ads are key for building an audience.