While spending in the U.S. ad industry shrank 15 percent in the first half of this year, mobile — from text alerts and banner ads to Web sponsorship and apps — was on the rise.

While still relatively new, the mobile re-engagement market is becoming lucrative. Facebook launched mobile app engagement ads last year and right before it went public, Criteo snapped up the startup ...

Mobile Advertising 2024 Mobile Advertising 2024 Dublin, July 12, 2024 (GLOBE NEWSWIRE) -- The "Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share" report has been added to ...

Artificial intelligence (AI)-powered mobile ad-tech platform AppLovin ($APP) saw its stock surge 6.5% in Friday’s extended ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue.

Sure, there are already major ad networks and solid traffic sources for promoting mobile apps, but how do you know which advertising and marketing channels are bringing you new users or app installs?

Digital Turbine and AppLovin go head-to-head in the mobile advertising race. Who leads the charge in ad tech?

More than 90% of mobile ad spend is directed toward in-app, according to mobile SSP Smaato. Although fraudsters are busy trying to suck in-app budgets dry, fraud is still happening on the mobile web.

A report on mobile app install ads reveals spending trends and performance metrics, guiding marketers in their strategies.

In this second part of a three part of series, PubMatic’s APAC in-app specialist Lashanne Phang looks at the mobile in-app opportunity for the buy side – what are the pros and cons of this ...