Mobile advertising hits wireless Web first Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?

In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. This is because the production of mobile apps continues to rise and, in ...

“The ‘Mobile Web Advertising Measurement Guidelines’ will give marketers greater assurance that their advertising messages are reaching consumers on these mobile devices and that’s ...

Article Shift to Mobile Web Means Marketing Opportunities As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for ...

Service businesses are slow to adapt to an increasingly mobile web, but making the shift is easier than you think.

To address that requirement and position the mobile ecosystem for optimal growth, the Interactive Advertising Bureau (IAB), the Mobile Marketing Association (MMA) and the Media Rating Council (MRC ...

Mobile - The vast majority of a person's time on a mobile device is spent on an app rather than a browser. Is your mobile advertising more focused on apps, too?

Marketing is about connecting with your customers and mobile marketing gives you new ways to reach them on a budget.

3 Most Important Mobile Marketing Channels Whether you have a mobile app or a mobile website, these channels can help your target audience find your mobile presence.

What Are the Advantages of Mobile Advertising?. Advertisers have shown strong demand for mobile marketing for five years, according to Frank Powell, who writes for the website Mobile Marketer, and ...

Big media brands latch onto mobile advertising while cell phone operators are more cautious. Is tension between the two inevitable?

The Mobile Web Advertising Measurement Guidelines provide a framework to govern how ad impressions are counted on the mobile web. A joint task force, comprised of members of the IAB’s Mobile ...