Due to this, mobile users have gradually moved away from using ... t click or purchase a product through an ad. ULTIMATELY, IN-APP advertising offers endless marketing opportunities and it is time ...

BRANDS AND AGENCIES can no longer focus only on mobile Web because in-app advertising offers marketers better possibilities for tailoring the more effective marketing campaigns. Emerging technology is ...

PETALING JAYA: In-app advertising which is the display of paid ads within a mobile app is fast gaining prominence in the marketing space. Marketers are embarking on this mode of advertising apart ...

The mobile industry thrives on innovation, and behind that innovation are the talented people driving it forward. Yet, despite growing diversity, women in ...

Branded apps can increase consumers’ willingness to buy more than do mobile websites. Advertising on popular apps may not ... we were able to support key marketing principles with numerous case ...

AppLovin Corporation (NASDAQ:APP ... in the mobile gaming market, and is also boosting its reach into direct-to-consumer (DTC) and e-commerce with Audience+, an AI-powered performance marketing ...

Mobile Marketing: Firstly, congratulations on your upcoming gig. Can we start by talking about where the inspiration for the app came from? Pip Brignall: Thank you. As a first project with the ...