Brands running a mobile marketing personalization strategy earned 5x-8x ROI on their marketing spend. And quickly outpace their competitors. Why is personalized marketing so powerful? Because ...

With this in mind, I thought it would be helpful to introduce some mobile marketing options along with examples of how some leading brands are leveraging them.

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices.

2. RobinHood This mobile referral program from RobinHood is another awesome example and uses the element of surprise. What free stocks will you and your friends receive? Refer to find out!

But another T-Mobile acquisition flew under the radar as the wireless giant scooped up a Seattle mobile marketing startup to amp up its advertising technology capabilities.