For how far we have come in tracking and optimizing online advertising, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile applications.

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue.

Digital Turbine has developed a unique way for mobile app developers to market their apps to directly to end consumers.

REDWOOD CITY, Calif., August 12, 2025--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer ...

What is a mobile marketing platform? So what exactly is a mobile marketing platform? It is the back-end technology that controls and monitors your app. In fact, it is almost as important as the app ...

AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to ...

Mobile advertising comes in two forms: in-app and mobile web. In-app advertising is the bigger of the two, as users in APAC spend most of their screen time in-app rather than browsing mobile web — ...

AppLovin's AI-powered platform and strong growth offer a potential 43.4% upside in mobile advertising. Read an analysis of APP stock here.

Fyber said that 77 percent of brands report they have asked their media agencies to invest in in-app advertising inventory.

Create a mobile-friendly Web site While iPhones are the “it” phone, not all phones have application download capabilities. Thus, if you rely solely on an application to promote your product or brand, ...

Marketing in these challenging times means taking the lessons we learned in a year like no other to develop a new playbook. From time spent in mobile apps to revenues generated by in-app purchases ...