A mobile app marketing agency is a company that specializes in helping clients formulate marketing campaigns, determine their target audience, and to promote apps as efficiently as possible.

Airship has acquired app store optimization specialist Gummicube for an undisclosed sum. Combining Airship and Gummicube makes sense, says Airship CEO and President Brett Caine, because marketers want ...

By embracing leading trends like mobile app marketing, location-based marketing and mobile commerce, you can deploy higher-performing campaigns and create a more enjoyable mobile user experience.

What is a mobile marketing platform? So what exactly is a mobile marketing platform? It is the back-end technology that controls and monitors your app. In fact, it is almost as important as the app ...

The Mobile App Trends 2022 report provides expert industry analysis on the global and regional developments of the mobile marketing economy over the past year. Using data from the top 2,500 apps, the ...

Fintech companies that pivot to being a lifeline for their customers have a competitive edge in the era of Covid-19. Mobile marketers from Credit Sesame, Current and Intuit share approaches ...

The mobile apps marketing landscape is shifting from merely acquiring installs to focusing on retaining high-value users. According to AppsFlyer’s State of Gaming App Marketing Report for 2024 ...

Liftoff, a leading global performance-based mobile app marketing optimization platform, and Vungle, a leading global mobile app discovery and enablement plat ...

Financier Blackstone has agreed to invest an estimated $400 million in mobile app marketing optimization platform Liftoff.

I often wonder why Philip Kotler, the father of modern marketing principles, has never once written about mobile user acquisition. After all, the practice itself isn’t far removed from the traditional ...

With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations. But getting a first-time user to install an app isn’t easy — and it can be ...