Why mobile marketing is harder than ever — and what you can do about it From mobile apps to chatbots to digital assistants, brands face tough choices when deciding how best to engage smartphone users.

These insights would play a crucial role in turning mobile advertising into a data driven science – and it laid the foundations for an entirely new marketing channel – that of in-app retargeting.

Key mobile app marketing trends in 2020 will include Gen Z, IoT, App Annie predicts App usage continues to soar, but brands must pay attention to what the trends mean before they’re left behind.

Fundamental mobile app marketing principles to promote your app, increase downloads, and consequently make sure users adopt and use your app.

A mobile app marketing how-to. Accelerate your app’s growth with an email marketing strategy based on the behavior of your most engaged customers ...

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

The mobile app market has finally matured, and the result is that successful companies are making the transition from tactical to strategic app marketing.

Here are 10 tips to help you in launching your first mobile app marketing campaign. 1. Build an app that's genuinely useful and free of snags Before you think about marketing your app (or even ...

Just like you, there are numerous aspiring developers launching beautiful apps into the app stores on a daily basis and without excellent marketing, it can be very easy for your mobile app to sit ...

Understanding some common misconceptions will help ensure mobile app marketing success. Misconception #1: Inexpensive users equal high-quality users.