The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it ...

Michael Oiknine, co-founder and CEO of the mobile analytics firm Apsalar, also noted that advertising budgets are starting to shift from a focus on installs to deeper engagement efforts. “CPIs ...

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue.

Sure, there are already major ad networks and solid traffic sources for promoting mobile apps, but how do you know which advertising and marketing channels are bringing you new users or app installs?

Mobile Advertising 2024 Mobile Advertising 2024 Dublin, July 12, 2024 (GLOBE NEWSWIRE) -- The "Mobile Advertising 2024: Video Ads Help Apps Increase Their Dominant Share" report has been added to ...

In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. This is because the production of mobile apps continues to rise and, in ...

In this second part of a three part of series, PubMatic’s APAC in-app specialist Lashanne Phang looks at the mobile in-app opportunity for the buy side – what are the pros and cons of this ...

Mobile advertising accounted for $3 billion of advertising spend in the first half of 2013, according to the IAB, representing a 145% growth rate since last year. It’s not clear how much of that ...

How can you use artificial intelligence and machine learning for mobile app marketing? Learn how to collect and analyse data to turn into life-long customers now.

App install ads now account for billions of dollars in mobile ad spending, accounting for more than 10% of mobile ad budgets.