Mobile apps are mainstream, and revenue potential generated from in-app advertising is determined by several variables. As with any digital advertising medium, the revenue potential fluctuates ...

CPM Fraud - More Mobile Display Ads For those ads sold by the thousands (CPM - cost per thousand), bad guys could make more money by generating more ad impressions.

If you are skipping mobile in your digital ad campaigns, it’s going to cost you. Big time. Here is why.

The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March 2020, according to recent research. Check out the study findings.

Video mobile ads offer a unique opportunity, Vorhaus explains, and can deliver CPM’s at rates as much as 50% higher than non-video ads. Location-based mobile ads, meanwhile, offer better opportunities ...

Whatever the industry decides we unquestionably need uniform measurement standards. It is essential that the mobile CPM is given the credibly of its mature cousin, the online CPM. The Interactive ...

CPM Ads were first launched in 2014 and represented an early foray into display advertising for Amazon, allowing smaller web publishers that were a part of the company’s Amazon Associates ...

Pinterest advertisers can now buy ads based on how much they want to pay for impressions. In addition to CPM buying, Pinterest will allow frequency capping.