A messaging framework also forms the foundation for your content strategy, your content marketing plan... in fact, all your content efforts. It's a starting point for marketing campaigns, sales ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

New polling shows the GOP what messaging strategies have resonated most with voters, giving the party a pathway ahead of the ...

Sociologist Jennifer Walter describes this moment as a “cognitive bottleneck.” In that reality, trying to be everywhere or ...

They create a framework for you to include product detail in your message strategy. Just remember that you need to prove every claim you make. Ultimately, each support point should drill down to a ...

We strive to lead the way in finding, shaping, and telling Santa Clara University’s stories in words and images, audio and video, for a range of digital platforms and print publications, including the ...

Business text messaging has continued to affirm its role as a staple in customer engagement. The question we continue to face is: Which strategy is most effective? Historically, short codes served ...

Your marketing message needs to communicate how your ... a marketing plan is developed based on an overarching strategic framework. The plan outlines marketing activities on a monthly, quarterly ...