Our brains are wired to notice novelty and surprise. Beginning with a compelling story, startling statistic, or provocative question can instantly grab attention. The idea of using a hook aligns with ...

Memory is a continually unfolding process. Initial details of an experience take shape in memory; the brain’s representation of that information then changes over time. With subsequent ...

11, 2001, while participating in the Altoona Curve’s 9/11 Memorial Stair Climb ... seven stair climbs since 2018 to help “keep their memory alive.” “They knew what they were getting ...